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Beth Terpening
How about a game of 20 Questions?
When I was a restless kid enduring long drives in the back seat of my dad’s VW Beetle, Mom would…
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Beth Terpening
Advice from smart small businesses in my tiny town
in Creativity, External Communication, Life & Business, Social Media, Spencer Grace, Story Mode, Visual Communication / / 0 commentsAbout a year ago, I relocated to a small Midwestern farm town called Geneseo, Illinois. It’s a picturesque little community…
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Beth Terpening
9 acronyms for a more enjoyable business vocabulary
So much workplace communication is just crap. Big words trying to sound smart and important. Vague words trying to obscure…
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Beth Terpening
Is that even a word? If you have to ask, change it!
in External Communication, Internal Communication, Life & Business, Presentations & Speaking, Spencer Grace, Story Mode, Writing / / 0 commentsWhile Jill and I were guestcasting* on the Grounded Content podcast, Jill said: “You can take one piece of content…
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Beth Terpening
22 for 2022: a list of C.R.A.P. words to eliminate this year
A few months ago, Jill noticed a shift in my writing style. “It’s very in-your-face,” she said. “You sound a…
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Beth Terpening
How a shrunken vocabulary can grow your creativity
My nephew texted me a few weeks ago: “Can I get your address? I’m getting you guys a game.” This…
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Beth Terpening
A short list of phrases to SAY and STIFLE right about now
in External Communication, Internal Communication, Life & Business, Presentations & Speaking, Spencer Grace, Story Mode, Writing / / 0 commentsThings are a mess right now. I’ll spare you a detailed description of “these challenging times” and instead offer a…
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Beth Terpening
Trigger phrases to torch in these challenging times
in External Communication, Internal Communication, Life & Business, Spencer Grace, Story Mode, Writing / / 0 commentsThe other day I was lacing up my shoes to take my favorite podcast for a walk. The episode was…
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Beth Terpening
What do you call the people who matter to your business?
in External Communication, Internal Communication, Spencer Grace, Story Mode, Writing / / 0 commentsAs a career-long business communicator, I’ve been challenged to refer to human beings in many ways. Whether driven by industry…
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Beth Terpening
Why zero is a perfectly reasonable wordcount goal
To the delight or (more accurately) dismay of participants, when Jill Pollack and I are leading Story Mode workshops, we…
