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Beth Terpening
You can’t automate authenticity: a rant in rhyme
“Beth, what do you think of AI as a creative marketing tool?” Not a day goes by when I don’t…
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Beth Terpening
Got a communication problem? Cut the C.R.A.P.
If your organization has a communication problem, it’s probably not because you lack information. Nor is it likely due to…
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Beth Terpening
The ABCs of business communication
in Life & Business, Spencer Grace / / 0 commentsEarlier this month, in one of my 1-Minute Monday videos, I shared my friend Julie’s strategy for getting better sleep. I’d…
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Beth Terpening
What does the bot say? Ideally, NOTHING in these 5 crucial communication zones.
in Creativity, External Communication, Internal Communication, Life & Business, Spencer Grace, Writing / / 0 commentsA month ago, I published a tiny video lesson proclaiming that AI stands for ALMOST intelligent. I take inordinate pride…
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Beth Terpening
Non-compete: creative collaboration in a business community
When consulting with mammoth corporations, I encounter a lot of protectionism. Big brands are fierce guardians of their assets, investments,…
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Beth Terpening
No budget? No problem. Talk to a communicator.
in Creativity, External Communication, Internal Communication, Life & Business, Spencer Grace / / 0 commentsEveryone in business seems to be grasping for budget these days. Okay, maybe not everyone. But enough of my clients,…
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Beth Terpening
Advice from smart small businesses in my tiny town
in Creativity, External Communication, Life & Business, Social Media, Spencer Grace, Story Mode, Visual Communication / / 0 commentsAbout a year ago, I relocated to a small Midwestern farm town called Geneseo, Illinois. It’s a picturesque little community…
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Beth Terpening
9 acronyms for a more enjoyable business vocabulary
So much workplace communication is just crap. Big words trying to sound smart and important. Vague words trying to obscure…
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Beth Terpening
Creativity requires optimism, so get off that struggle bus
“I thought it would be easy.” When Jill and I use this prompt as a warm-up exercise in our Story…
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Beth Terpening
Is that even a word? If you have to ask, change it!
in External Communication, Internal Communication, Life & Business, Presentations & Speaking, Spencer Grace, Story Mode, Writing / / 0 commentsWhile Jill and I were guestcasting* on the Grounded Content podcast, Jill said: “You can take one piece of content…
