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Beth Nyland
The case for consistency. And surprise!
“Three and one!” That’s my fitness instructor, calling out a change in tempo as we lift weights to music. We’ve…
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Beth Nyland
Leaders: Your people write poorly. You ask for it. Consistently.
Love it or loathe it, if you’re a business leader, you probably review and approve other people’s words. Email, presentations,…
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Beth Nyland
Verbal identity: you can be consistent without being monotonous
This week I spent some time advising a communicator who’s working to improve her company’s understanding of verbal identity. Many…
