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Beth Terpening
You can’t automate authenticity: a rant in rhyme
“Beth, what do you think of AI as a creative marketing tool?” Not a day goes by when I don’t…
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Beth Terpening
Talk about small (business, that is)
in Life & Business, Spencer Grace / / 0 commentsAs a strategic communication consultant, I spend my days counseling large organizations on what to say and how to say…
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Beth Terpening
Non-compete: creative collaboration in a business community
When consulting with mammoth corporations, I encounter a lot of protectionism. Big brands are fierce guardians of their assets, investments,…
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Beth Terpening
Match your message to the market, the moment, and the mood
in External Communication, Internal Communication, Life & Business, Spencer Grace, Story Mode / / 0 comments“There’s a saying in fly fishing,” my husband said. “You ‘match the hatch.’ You choose a bait that mimics whatever’s…
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Beth Terpening
No budget? No problem. Talk to a communicator.
in Creativity, External Communication, Internal Communication, Life & Business, Spencer Grace / / 0 commentsEveryone in business seems to be grasping for budget these days. Okay, maybe not everyone. But enough of my clients,…
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Beth Terpening
Thought leaders need thought partners
So, you want to be a thought leader … Or maybe you feel pressure to become one … Or perhaps…
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Beth Terpening
Advice from smart small businesses in my tiny town
in Creativity, External Communication, Life & Business, Social Media, Spencer Grace, Story Mode, Visual Communication / / 0 commentsAbout a year ago, I relocated to a small Midwestern farm town called Geneseo, Illinois. It’s a picturesque little community…
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Beth Terpening
“I don’t know” is an opportunity, not a shortcoming
As 2022 drew to a close, several of my friends announced that they were stepping away from social media, at…
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Beth Terpening
Um, yes, you ARE creative
When people ask me what I do for a living, I say I’m a creativity consultant. The obvious comeback is,…
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Beth Terpening
Are Unspoken Loudspeakers interfering with your message?
in External Communication, Internal Communication, Life & Business, Presentations & Speaking, Spencer Grace, Story Mode / / 0 comments“What you do speaks so loudly I cannot hear what you are saying.” Ralph Waldo Emerson Shhhh! I’m trying to…
