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Beth Terpening

You can’t automate authenticity: a rant in rhyme
“Beth, what do you think of AI as a creative marketing tool?” Not a day goes by when I don’t…
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Beth Terpening

What does the bot say? Ideally, NOTHING in these 5 crucial communication zones.
in Creativity, External Communication, Internal Communication, Life & Business, Spencer Grace, Writing / / 0 commentsA month ago, I published a tiny video lesson proclaiming that AI stands for ALMOST intelligent. I take inordinate pride…
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Beth Terpening

How to detox your outbox
I thought by now email would be a thing of the past. I guess I imagined it would go the…
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Beth Terpening

How 3 minutes of writing can change your workday
Would you like to be known as a person who solves problems, inspires progress, and gets sh*t done at work?…
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Beth Terpening

How about a game of 20 Questions?
When I was a restless kid enduring long drives in the back seat of my dad’s VW Beetle, Mom would…
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Beth Terpening

My creative zone is orange. What’s yours?
Last week a client said he had just one more question before we wrapped up a virtual consulting call. “Sure,”…
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Beth Terpening

What qualifies as a “story”?
We tried not to talk about work. It was Saturday, for crying out loud! But over coffee this weekend, my…
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Beth Terpening

Your slides suck. Let’s fix that.
I hate PowerPoint. More accurately, I hate the materials so many people produce with PowerPoint. Most slide decks are dumping…
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Beth Terpening

9 acronyms for a more enjoyable business vocabulary
So much workplace communication is just crap. Big words trying to sound smart and important. Vague words trying to obscure…
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Beth Terpening

Creativity requires optimism, so get off that struggle bus
“I thought it would be easy.” When Jill and I use this prompt as a warm-up exercise in our Story…