Posts tagged with ‘branding’

You can’t automate authenticity: a rant in rhyme
in Creativity, Life & Business, Spencer Grace / May 30, 2026 / 0 comments
“Beth, what do you think of AI as a creative marketing tool?” Not a day goes by when I don’t…

Beth Terpening
Verbal identity: you can be consistent without being monotonous
in Internal Communication, Spencer Grace, Writing / February 27, 2015 / 0 comments
This week I spent some time advising a communicator who’s working to improve her company’s understanding of verbal identity. Many…

Beth Terpening