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Beth Terpening
9 business terms that gross me out
The second half of my job title is Cutter of C.R.A.P. The acronym stands for Corporate Rhetoric And Pomposity. My mission is…
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Beth Terpening
Got a communication problem? Cut the C.R.A.P.
If your organization has a communication problem, it’s probably not because you lack information. Nor is it likely due to…
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Beth Terpening
Crack the glossy wall: the case for being human at work
in External Communication, Internal Communication, Life & Business, Presentations & Speaking, Spencer Grace / / 0 commentsPolished. Professional. Prepared. Quite possibly, these are among the qualities that landed you where you are today, leading a project,…
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Beth Terpening
AMY is the planning partner your message needs
in External Communication, Internal Communication, Presentations & Speaking, Spencer Grace / / 0 comments“Ugh. I wish I’d said that differently.” If you’ve ever muttered this to yourself while walking away from a business meeting…
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Beth Terpening
What does the bot say? Ideally, NOTHING in these 5 crucial communication zones.
in Creativity, External Communication, Internal Communication, Life & Business, Spencer Grace, Writing / / 0 commentsA month ago, I published a tiny video lesson proclaiming that AI stands for ALMOST intelligent. I take inordinate pride…
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Beth Terpening
Not “meh,” but meaningful: better questions for great messaging
Much of my work with marketing teams involves messaging—developing the strategic ideas and positioning that inform the way you tell…
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Beth Terpening
How to detox your outbox
I thought by now email would be a thing of the past. I guess I imagined it would go the…
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Beth Terpening
What I learned from a snowman. Or was it a duck?
in Creativity, External Communication, Internal Communication, Spencer Grace, Visual Communication / / 0 comments“Do you know what this is? Of course you do. It’s a snowman!” That’s how I opened my 60-second video…
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Beth Terpening
Non-compete: creative collaboration in a business community
When consulting with mammoth corporations, I encounter a lot of protectionism. Big brands are fierce guardians of their assets, investments,…
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Beth Terpening
Match your message to the market, the moment, and the mood
in External Communication, Internal Communication, Life & Business, Spencer Grace, Story Mode / / 0 comments“There’s a saying in fly fishing,” my husband said. “You ‘match the hatch.’ You choose a bait that mimics whatever’s…
