Creativity + Communication = Business Superpowers
Grow your powers with guidance from Spencer Grace
Beth Terpening is the Corporate Poet and Cutter of C.R.A.P.

Beth Terpening is the Corporate Poet and Cutter of C.R.A.P.* She refuses bland and boring. Her experience is proof that you can get amazing results by being creative and having fun. She shows her clients how to make things happen through storytelling, innovation, problem-solving, experimentation, and hefty helpings of poetic license. Working with individuals, teams, and whole organizations, she’s changing the world by stringing words and images into stories that motivate people to think, believe, and take action. That, friends, is how business gets done.
* C.R.A.P. stands for Corporate Rhetoric And Pomposity. Beth will help you obliterate it from your business vocabulary!
Beth is a creative communicator, leader, advisor, teacher, illustrator, designer, and entrepreneur. Working inside and alongside organizations great and small, she’s accumulated a wealth of experience in marketing and internal communications; branding and business development; writing and editing; illustrating and designing; and consulting, teaching, coaching, and mentoring.
She creates winning results by:
- Reaching and involving people so they believe, understand, and do what’s needed for an organization to succeed.
- Establishing trust as advisor and coach to executives, communicators, and cross-functional colleagues.
- Informing and inspiring people as easily from the stage as on the page.
- Formulating intelligent strategies based on solid understanding of reality.
- Guiding leaders to deliver the right messages at the right time via the right channels.
- Investing in building relationships and establishing networks of clients, colleagues, partners, and vendors who get results.
- Achieving fast, effective results through smart use of funds, skills, and technology.
Beth’s career includes both agency and corporate experience. In addition to running Spencer Grace, she is owner and bookseller-in-chief at Anthology for Books in Geneseo, Illinois.
Expect results.
We make clients happy.
A few of our clients:
Aldridge Electric*
American Academy of Pediatrics*
Aon*
Association for Accounting Marketing
Baker Tilly*
Bancare
Bank of America*
BC Pensions*
BCU*
Bitovi*
Beam Suntory*
Catholic Extension*
Cheryl Levin-Folio
Chicago Ideas Week*
Clerestory*
CME Group*
CNH Industrial*
College of DuPage*
DisruptHR*
FCB*
Federal Reserve Bank of Chicago*
Girls Who Code*
Goodwill Industries
Harman Industries
Health Care Service Corporation*
herronpalmer, LLC
HMS
Hoffmaster Electric
Hornell Partners, Inc.
IES Internships*
Inductotherm
Ingram Micro
JLL
John Deere
Kirkland & Ellis*
Lake Forest Library*
L.E.K.*
Lions Clubs International Foundation
Leo Burnett*
Literacy DuPage
Loyola University Chicago School of Law
LyonsCG*
Mattress Firm
MBX Systems
McDermott Will & Emery*
Midwestern University
Modern Woodmen of America
Motorola
MYR Group*
Nebraska Extension*
Northbrook Public Library*
Northwestern Mutual
PepsiCo, Inc
Per Sé Group
Propellr*
Regional Transportation Authority*
Restart Consulting
RGAX*
Schellman and Company*
Sears, Roebuck and Co.
Sheridan Park Consulting
SmithBucklin*
Society of Actuaries*
Spinnaker DME
Sprig Studio
Stepan*
strat-igence
Studio Three 17
TKFay Consulting LLC
Tropicana
Undertone*
Unilever & Unilever Food Solutions
UTC
Vachio Solutions Group
Walsh Construction Group*
Young Nebraskans*



















