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Wanted: poets to turn corporate speak into messages that matter
Read moreYou know what the business world needs? Poets. Poets carefully choose and arrange words to express an idea, paint a…
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In business, the best writers are strategists
Read morePeople pay me to write, to choose the right words for their business messages. They also engage my mind for…
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10 Commandments for Business Writers
in External Communication, Internal Communication, Spencer Grace, Visual Communication, Writing / / 1 commentsRead more1. Thou shalt not express your interests without first considering what matters to your reader. 2. Thou shalt not mindlessly copy and…
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Quit wasting time and money on newsletters
in External Communication, Internal Communication, Spencer Grace, Visual Communication, Writing / / 0 commentsRead moreNewsletters are junk mail. Newsletters are items we are quick to pitch or delete. Their greatest value may be that fleeting sense…
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Getting unstuck: 10 ways to obliterate writer’s block
Read moreYou have something to write. A reply to a challenging email message. A brief or presentation about a new project.…
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When alone with your thoughts, be sure to have at least 39
Read moreI love brainstorming. Put me in a room with a white board, a dry erase marker, and a few smart,…
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Contain your brain, frame your message
Read moreSometimes my mind wanders. In writing, this can be a creative bonus. My thoughts venture far enough to see the subject…
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Verbal identity: you can be consistent without being monotonous
Read moreThis week I spent some time advising a communicator who’s working to improve her company’s understanding of verbal identity. Many…
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3 habits to practice to give good phone
Read more“You give good phone.” Someone said this to me years ago. A client? A co-worker? I don’t remember. I do…
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Thanks for a joyful year of writing, creating, and communicating
Read moreOnce again, December found me searching for a unique and fitting way to thank clients and collaborators for yet another…
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