We do what we love and we love what we do.
Meet the Corporate Poet.
Beth Nyland is the Corporate Poet and Cutter of C.R.A.P. She refuses bland and boring. Her experience is proof that you can get amazing results by being creative and having fun. She shows her clients how to make things happen through storytelling, innovation, problem-solving, improv, and hefty helpings of poetic license. Working with individuals, teams, and whole organizations, she’s changing the world by stringing words and images into stories that motivate people to think, believe, and take action. That, friends, is how business gets done.
Beth is a creative communicator, leader, advisor, teacher, illustrator, and entrepreneur. Working inside and alongside organizations great and small, she’s accumulated a wealth of experience in marketing and internal communications; branding and business development; writing and editing; illustrating and designing; and consulting, teaching, coaching, and mentoring.
She creates winning results by:
- Reaching and involving people so they believe, understand, and do what’s needed for an organization to succeed.
- Establishing trust as advisor and coach to executives, communicators, and cross-functional colleagues.
- Informing and inspiring people as easily from the stage as on the page.
- Formulating intelligent strategies based on solid understanding of reality.
- Guiding leaders to deliver the right messages at the right time via the right channels.
- Investing in building relationships and establishing networks of clients, colleagues, partners, and vendors who get results.
- Achieving fast, effective results through smart use of funds, skills, and technology.
Beth’s career includes both agency and corporate experience. In addition to running Spencer Grace, she is co-founder of the imaginative Story Mode program.
We make clients happy.
- [Beth is] the whole package—fantastic writer, strategic, forward-thinking, and fun! I’d work with her again in a heartbeat.
- Beth has a unique ability to make the complex seem very simple.
- Working with Beth was a true joy. Her spirit and work ethic are second to none.
- Beth is an energetic and effective communicator! She’s great to work with and brings many innovative ideas to make financial presentations interesting. It was a pleasure to work with Beth.
- It was a great pleasure to work with Beth. She is a very talented professional who not only delivers great support on communications but also offers sound insight and advice on broader organizational and business issues.
- [Beth Nyland] has a keen sense for navigating executive alignment and creating solutions that resonate with the target audience.
A few of our clients:
American Academy of Pediatrics*
Association for Accounting Marketing
Bank of America*
Chicago Ideas Week*
Federal Reserve Bank of Chicago*
Girls Who Code*
Health Care Service Corporation*
Hornell Partners, Inc.
Kirkland & Ellis*
Lions Clubs International Foundation
McDermott Will & Emery*
Per Sé Group
Regional Transportation Authority*
Schellman and Company*
Sears, Roebuck and Co.
Society of Actuaries*
Studio Three 17
TKFay Consulting LLC
Unilever & Unilever Food Solutions
Vachio Solutions Group
Walsh Construction Group*
* Spencer Grace serves these clients in partnership
with StoryStudio Chicago and the Story Mode program
We have ideas to share.
As 2022 drew to a close, several of my friends announced that they were stepping…
So much workplace communication is just crap. Big words trying to sound smart and important.…
As the holidays approach, I’m refining a new party trick. Let me try it on…
When people ask me what I do for a living, I say I’m a creativity…
When Jill and I started our Story Mode program, we easily landed on our motto/tagline/hashtag:…
A decade ago, I accidentally invented a brainstorming rule. Scratch that. The only “rule” in…
“I thought it would be easy.” When Jill and I use this prompt as a…
When it comes to creative communication, I am not fond of rules—unless I’m breaking them.…
While Jill and I were guestcasting* on the Grounded Content podcast, Jill said: “You can…
“Hold on … let me start recording.” In the past few weeks, I’ve heard this…
To know me is to understand that I procrastinate. Procrastination is part of my process.…
Several years ago, people were raving about the KonMari method of decluttering and organizing. Attempting…
A few months ago, Jill noticed a shift in my writing style. “It’s very in-your-face,”…
My nephew texted me a few weeks ago: “Can I get your address? I’m getting…
‘Tis the season for high-stakes presentations. Nearing year-end, many of us are preparing to report…
“What you do speaks so loudly I cannot hear what you are saying.” Ralph Waldo…
As a kid on the playground, one of my favorite attractions was the teeter-totter. Maybe…
I love to streak. Not the running-naked-across-a-field type. The kind where you build positive habits…
“Something isn’t right.” I look to my left and know my husband Jim agrees. He’s…
When it comes to creative thinking, I identify as divergent. I can practice convergent thinking,…